Artists of any medium are often self-made. However, constant social media and online culture in everyday life has changed how artists are represented and established. An online presence can be the gateway to completing a personal artistic project or professional goals.

Find out how artists benefit from establishing an online presence below.

Accessible Online Platforms for Artists

Art is easily accessible through almost any online platform, yet an artist’s intention and understanding of the platform is vital for success. Likewise, artists can potentially grow a following, commissions, and creative collaborations from a successful online page. They can also pursue online fandoms and communities. According to SocialPilot, a marketing analytics service, a creator “understands their audience, showcases visuals effectively, and engages with art communities.” Social platforms like Instagram or Pinterest can be ideal for showcasing one’s work from small details to progression posts. 

Building a following can be achieved through other platforms like TikTok, DeviantArt, or even Twitch. For instance, TikTok’s video comment reply can be turned into art prompts for artists. Conversely, DeviantArt is personalized for artists to display their work in a personal gallery, home page, or online community groups. Lastly, Twitch, the live streaming service, features an art category for artists to live stream themselves working on a piece. In essence, any online platform can be used to an artist’s strengths, but a platform’s purpose and artist’s intentions should be considered.

Self-Built Online Notoriety

Additionally, an online presence can further validate an artist’s projects, work, and name for its quality and acclaim online. A prime example is 14-year-old LEGO animator Preston Mutanga being featured as an official animator in 2023’s Spider-Man: Across the Spider-Verse. Mutanga’s YouTube channel gained immense traction due to his LEGO one-to-one animation of the film’s second trailer.

GQ, a men’s magazine, reports that “Mutanga’s animation work impressed Spider-Man writer-producers Phil Lord and Christopher Miller.” GQ also reports that Mutanga animated a particularly memorable sequence in the film with feedback provided by Miller. Self-built online notoriety can help artists be recognized by industry leaders and a high-quality body of work can entice collaborations for creative projects. Moreover, an online presence can publicize one’s artistic talents and art quality, but networking can also provide that opportunity.

Networking

Networking can be the shift an artist needs to begin working in a desired field like video games, film, or music. Services like Freelancer or Upwork can help connect artists of all kinds to directors, writers, or other employers. As a result, artists can find their desired career path, and it mutually benefits the two creators. For instance, Instagram allows Collaborative Posts that co-joints two accounts into one post allowing for further exposure of one’s talents and work. With a project, one can bring an idea, theme, tone, melody, character, etc. to life. Networking provides creators with the opportunity to begin a career and improve one’s creativity.

The Art of an Online Presence

Social media and online platforms can be a major advantage for artists who want to pursue their desired career paths. Artists should consider their expertise with a platform, and what their end-goal resembles. An online page dedicated to one’s work can be the turning point for an authentic and professional career.

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A great business can have the best owner, business plan, or products, but establishing a brand can help immensely. Graphic design can develop a visual model for any business and help establish an excellent first impression. Graphic design can showcase different aspects of a business and set brands apart from competitors. 

Keep reading for more information about the importance of graphics in business and what it can offer.

Brand Identity

Graphic design can be used to help establish a brand’s identity. A brand identity can be a logo or a distinct style in business, keeping visual consistency and helping with marketing. According to 99designs, a graphic design freelance platform, Branding can be defined as “the perception of the company in the eyes of the world.” Graphic design allows an aesthetic to unify a company’s appearance and perception, making it identifiable to a broader customer base.

In addition, a business can appear modern, bohemian, or minimalistic through branding. A business owner should claim a design that echoes their mission and values so that it becomes transparent to potential customers. Having a style that isn’t consistent can risk confusing the targeted audience. 

When successful, these creations can be implemented into brands through various outlets. For example:

• Website
• Ads
• Business card
• Clothing

Communication

Often, a business could fail because a product does not communicate the right message. Graphic communication, different from graphic design, can be tricky to nail, but it is possible. Shake It Up Creative, a marketing agency, describes graphic communication as “physical or digital and includes images, words, and graphics. They add that it “usually involves a mix of all three.” Graphic design can be a tool to communicate with an audience. It helps add a visual aid that shows a business’s ideas or new products. Graphic design allows companies to explore and try new styles even if they are already established.

Equally important, using the majority text sometimes can be much for an audience. Fortunately, graphic designs can break down or simplify text accompanied by images to showcase the purpose and values of a company.

Style

Lastly, the chosen style of graphic design matters because the art reflects the business identity. The business’s message is represented, and if a character is introduced, then that could be the face of the company. Even color schemes may become synonymous with a company’s identity. 99design follows this idea and believes that “logos, typography, color palettes and image libraries represent a brand’s personality.” 

Some examples include:

• Illustration
• Advertising
• Animation
• Game design

Conclusion

Understanding and implementing graphic design can impact a business’s identity, personality, and brand. Every visual representation used for a brand profoundly impacts how audiences view that company. Ultimately, companies should be conscious about their chosen designs as they can represent them in more than just brand recognition. 

For more insight into all things business, check out the rest of FerryGodmother.Biz.

Art is a creative form of expression linked to several mediums ranging from paintings to flipbooks. It is a flexible form of creation that can frequently be underutilized in business. Art can enhance any cornerstone of a business, such as commercials or product manuals.

Continue reading for more about the overlooked uses of art in business.

Ads

Commercials and advertisements can reach different generational audiences depending on the brand. For example, Red Bull, the energy drink company, has released animated commercials spanning more than 30 years. Although the commercials vastly differ from the company’s sports-centered identity, the animations set it apart from its competitors. The “wings” punchline, simple characters, and empty space create a memorable identity for Red Bull. In addition, art in commercials can help introduce a brand to audiences and immediately convey its identity. Ultimately, art can provide an identity or aesthetic for a business.

Packaging

Although mixing art with business packaging is obvious, features can be overlooked which makes a noticeable difference. Small features such as a typeface or colors can help sell a brand or franchise like Coca-Cola. 

Often, the biggest soda brands are bonded to a specific color. The Coca-Cola Company is synonymous with the color red and its red bottle caps on glass bottles. On the other hand, the Pepsi company chose blue to stand out from Coca-Cola. The colors, red and blue, were chosen to “show support for the United States during World War II,” according to ZenBusiness, a business advice website. A product’s packaging can help distinguish its identity, presence, and legacy to any interested customer.

Visual Manuals

Art has the ability to influence the aesthetics and instructions of a manual, whether written or visual, which can be beneficial. Too often, manuals can be packed with blocks of text or contain bland and bare visuals. LEGO, however, flips the script by using their brand to illustrate their instruction manuals. Most of their products come with a visual-only manual guide that has become a staple of the LEGO building process. The company has a dedicated index in their website for their manuals. Likewise, even art can enhance manuals to be engaging and even novelties.

Conclusion

Ultimately, art can reach overlooked mediums within a business and create brand staples. Often commercials and ads can seem indistinguishable, but introducing art can make a tremendous difference. Additionally, packaging can benefit from art as even the most minor details, such as typefaces or colors, can make a product exceptional. Lastly, engaging artwork can transform manuals from simple guides to a product’s backbone. Art in any medium, no matter how small or overlooked, has the power to transform a business.

For more information about the business world, check out FerryGodmother.Biz.