Category Archive : Business Development

Two people shaking hands.

Professionally Resigning with Etiquette

Resigning and transitioning into a new job should be a moment of reflection and gratitude for the previous position. However, resigning without etiquette or gratitude can damage an individual’s professional reputation, network, and job opportunities. Leaving a position can invoke individuals to share their negative feelings and experiences, but it can harm coworkers’ relationships.

What are the best ways to professionally resign with etiquette? Continue reading to learn more.

Transition Plan & Letter of Resignation

Resigning should be done with proper notice instead of quitting on the spot. Indeed, an online employment website, recommends writing a positive letter of resignation that offers a thoughtful and professional transition plan. A transition plan can include “training other employees of one’s current work, writing notes, and forwarding documents corresponding to current projects.” 

Creating a plan can make it easier for the former employer to schedule new job postings and keep projects up-to-date. In addition, a letter of resignation should express gratitude for the work experience instead of listing complaints about the position. However, there are other ways of expressing gratitude.

Maintaining Gratitude

Leaving a company can feel like a relief when focusing on the bad experiences, but individuals should concentrate on their gratitude. CNBC, a business news media company, suggests thinking back to “the anticipation of being hired, relationships formed, and the achievements accomplished.” These past experiences can be highlighted in the resignation letter or through an exit interview. As a result, individuals and their former employers can depart on good terms and refer to each other as a network option. Why is it better to maintain gratitude rather than express negative experiences?

Withholding Negative Opinions

Some jobs might have terrible working conditions and experiences, but voicing negative comments can create unnecessary consequences. Finesse Worldwide, an online business etiquette guide, advises people to “restrain complaints and bragging because it can cost a professional relationship and recommendation.” They also encourage emails or voicemails under specific scenarios like an absent boss, or being uncomfortable with a particular boss. The goal is to maintain a professional reputation and mutual respect since it can affect recommendation letters and future career prospects. Leaving on bad terms can lead an individual to their next job, which can spiral out of control, so understanding resignation etiquette can be life-altering.

Resigning with Etiquette

Job experiences vary depending on the company and leaders, but resigning on a high note can be a positive chain reaction. Individuals can show their respect and professionalism by giving sufficient time for a resignation letter and expressing their gratitude. Overall, resigning with etiquette can provide a lasting positive impression.

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Product placement of perfume named "NARCISO".

The Effectiveness of Product Placement

Sometimes outright advertisements aren’t enough to get people to buy a product. Subtle marketing through product placement can encourage people to buy an item for any reason.

Keep reading to learn about the effectiveness of product placement.

What It Is

Product placement is an advertisement tactic of goods and services to a wide audience. This way, the audience will be encouraged to buy whatever may cater to their wants or needs. In the 2023 Barbie movie, it was shown for the 2024 Chevrolet Blazer EU SS. They demonstrated the durability, speed, and safety of the car.

In order for brands to score a spot in a production, they most likely have to pay for it. Successful product placements ends up with a brand being tied to a productions name, such as the 1992 movie Wayne’s World, where Pizza Hut, Doritos, and many other brands were advertised.

Image of MAC cosmetic palette in product placement.

Where It’s Shown

Product placement appears most commonly in TV shows, movies, music videos, and recently on social media. It can be outright said, but also shown through actions. Social media placement includes repeatedly named or shown products or brands. These social media influencers get paid to showcase a product, but also have to clarify if it is an advertisement.

How It’s Effective

When viewers see product placement, some could get curious about it and research the item. After researching, this could incline them to purchase the item. If not researching, people could start to recognize the brand and associate it in a positive light due to its affiliates. Brands may also consistently market in movies that cater to specific audiences to gain buyers of that demographic.

Through using product placement, companies gain an influx of buyers, and buyers will associate that company in a positive image. Some people may be more inclined to buy a product because of that image.

For more informative articles, visit the Ferry Godmother Business website.

Image of wallet with a Visa card and several others used to save money.

Tactics to Save Money

Saving money while not knowing how to do it is difficult. With the existence of different saving options, people can learn to buy and save their money.

Keep reading to learn about tactics to save money.

Coupons

Using coupons is one of the most traditional ways to save money. They can be cut out of circulars or given to customers after every purchase. With this in mind, coupons have also evolved into digital coupons. Customers can research them online and choose the one that best suits their needs. Through using digital coupons, they can either be applied for online purchases or scanned in-store. Some couponing services offer cash back programs, meaning when customers make a payment through it, money will go back into their banking account.

Rewards Credit Card

Commonly used among retail stores, rewards credit cards help shoppers to save as they buy. Though the rewards may vary from one brand to the next, the cards typically offer a sign up incentive. This can include a percentage off an initial purchase with the card online or in-store. Customers can rack up savings by earning cash back or gaining points as they buy. Additionally, these points can be earned through purchases, and in turn used on future purchases to reduce the cost. Rewards credit cards are beneficial, but they should mainly be used at stores shoppers frequent.

Image of Mastercard and Visa cards, used to save money.

Credit Card Offers

Like rewards credit cards, credit card offers aid people in getting cash back and saving money. One key factor that separates them is the card. Though reward cards work for one store, credit card offers work for many. Through the banking application, people are able to choose an offer that best suits them. Upon making a purchase with it, consumers can get cash back based on the percentage or cash amount offered.

With different options of saving money, customers won’t have a difficult time budgeting their purchases. Through using cards or digital coupons, they can save money effectively.

For more informative articles, visit the Ferry Godmother Business article.

Four credit cards in someone's jean pocket.

The Pros Of Having A Credit Card

A credit card is a plastic card provided by a bank that enables its holders to borrow up to a set amount of money to make purchases, withdraw loans, or transfer balances from other accounts. Using credit cards to make purchases and handle money is easy and versatile when used responsibly.

Continue reading to see some of the pros of having a credit card.

Rewards And Perks With A Credit Card

Many credit cards offer various incentives and rewards to encourage their use and provide customers with additional benefits. 

Bankrate, a consumer financial services company, says, “Rewards credit cards offer rewards in the form of cash back, points or miles.” Cashback benefits are a common feature of credit cards, allowing users to receive a portion of their purchases back. These incentives can be applied to all purchases or only specific categories, most with a maximum value of 5%. With travel rewards cards, users can get points or miles for each dollar spent; the percentage of return varies depending on the category. 

Making Purchases

Bank cardholders use their cards at businesses that accept bank cards, and vendors process transactions using payment networks. These networks include Visa, Mastercard, American Express, and Discover.

Investopedia, a financial media website, says, “When you use a credit card to make a purchase, you’re essentially using the credit card company’s money. You then pay that money back to the credit card company.” The cardholder borrows money from the bank card issuer instead of paying the entire amount upfront. 

A person handing a credit card.

Credit Score

Responsible credit card usage can improve a cardholder’s credit score and credit history by making timely payments and minimizing overuse. A high credit score is crucial for loans, mortgages, and favorable interest rates. Financial practices such as timely bill payments, low balances, etc. can enhance credit scores.

Credit cards are strong financial instruments providing users with various advantages. Credit cards are crucial in today’s transactions due to their incentives, privileges, and simplicity in making purchases. Bank cards can improve financial health and achieve long-term objectives by educating customers on usage, promoting informed decision-making, and responsible money management.

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A stack of money.

The 3 Most Common Types Of Bonds

An investor grants a business or government loan through a bond. Bonds are solid foundations for investment portfolios, providing stability, income, and diversity in the complex world of finance. Investors must understand the fundamental differences between different bond types to make informed decisions in the market’s complexity.

To learn about the three most often utilized bond kinds, keep reading.

Government Bonds

National governments offer loans to control debt or finance public spending. They are often considered the most secure kind of bonds since government entities may create and impose taxes on them. An article by Investopedia, a financial media website, says, ” Government bonds issued by national governments are often considered low-risk investments since the issuing government backs them.” Securities with low default risk and government full confidence and credit are among the safest investment options.

Corporate Securities

Corporate bonds are evidence of the mutually beneficial connection between investors and firms. These fixed-income securities, which businesses issue to generate money, present an alluring option for investors looking for a risk-reward ratio. Corporate securities are vital for capital markets as they offer businesses money and investors various fixed-income investment options. Firm securities support funding and prosperity by enabling firm growth and expansion.

Someone giving another person money.

Municipal Bonds

Loans from state and municipal governments serve as the foundation of neighborhood communities and support vital public initiatives. This provides investors with tax-free income and opportunities to improve society. State and local governments, along with associated agencies and authorities, issue municipal bonds to finance public projects like roads, schools, hospitals, and utilities. Municipal bonds are crucial for investing in civic infrastructure, as they support public-interest projects, unlike corporate securities, which finance private businesses.

A Government bond offers financial security, while corporate securities offer risk-reward opportunities and portfolio diversification. Municipal securities finance public projects and provide tax-free revenue. Understanding these bonds is crucial for investors in fixed-income markets, as they offer opportunities for financial goals and positive social and economic effects.

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Image of paper stating "Marketing Strategy".

Types of Marketing

The world of shopping has changed drastically. Products are being promoted differently, and people focus on buying items based on their ideal image. People are more prone to look up products on social media. With this, companies need to change their tactics. To keep up with the newest trends, companies need to see what their consumers are into. 

Collaboration Marketing

Collaboration marketing is when two similar companies come together for a common goal: to broaden their target audience or gain exposure. There are plenty of examples of this, but a significant one is Forever 21 and Sanrio.

Forever 21 is a clothing store geared toward young adults and teens. They have had a multitude of collaborations with Sanrio. Sanrio is the company home to several cartoon characters, such as: Hello Kitty, My Melody, and Kuromi. They released products such as hoodies, pajamas, and even accessories such as keychains or press-on nails. When released, these products almost immediately sold out because of the Sanrio characters’ popularity. Forever 21 has been collaborating with Sanrio since 2023, and the demand has not dropped into the new year. 

For the 2023 Barbie movie, several companies and brands came together to promote it. Xbox released a special console in Barbie Pink, Impala Skates released Barbie and Ken’s inline skates on Venice Beach, and Spotify changed their play bar to pink whenever listening to the Barbie Official Playlist. The reason for their vast collaborations was to prove the diversity of Barbie and how it can be applied to anything. Promotion for the movie went above and beyond, even giving people the chance to live in Barbie’s Dreamhouse through Airbnb. 

Group of people with computers drafting marketing plan onto paper.

Influencer Marketing

Influencer marketing takes the place of social media marketing. One key difference is a company or organization is paying an influencer aligned with their product to promote them. An influencer is a person with a significant following on a social media platform. They promote products in exchange for giving companies traction. 

Content creator @karissaeats on TikTok received a paid partnership from Nothing Bundt Cakes to spread the word about their Reese’s collaboration. She promoted the product by describing the texture and flavor vividly to her followers. She finished the video by telling her audience to go to a Nothing Bundt Cake bakery as it is a limited-time cake. 

Flower Knows, a Chinese beauty brand, has emerged for its aesthetically pleasing products. Flower Knows helps to create many “douyin” makeup looks, which is a Chinese style of makeup. In videos she reviews all the complimentary products she receives and  shows them off. 

Email Marketing

Email marketing is a form of marketing that makes customers aware of in-store or online discounts, coupons, or products. It is a subscription service, and recipients can opt out of receiving them by unsubscribing. 

Some websites allow users to create an account to receive the latest news from a service. Examples of these websites would be Aéropostale, Hollister. Co, and Lululemon. Email marketing may not seem like an optimal choice to businesses, as one of the fastest ways to get news of a product out is through influencer marketing. However, by solely using email marketing to send limited time coupons or news, it can rush customers to subscribe to a service’s mailing list.

The world of commerce is ever-changing, and so are people and their interests. Promotions such as emails or posters seem to turn a blind eye to busy consumers. Finding different ways to attract customers makes for successful marketing, and learning how to promote efficiently ensures that. 

For more informative articles, visit the Ferry Godmother Business website.

Miniature cart filled with a $20 bill next to a Macbook. Couponing service.

Benefits of Different Couponing Services

Couponing has evolved from solely being in stores. With the addition of online shopping, consumers can save money and even get some back with new ways to save.

Keep reading to learn about the benefits of different couponing services.

RetailMeNot

RetailMeNot is a couponing service that works both in-store and online for over 30,000 retailers. Since the company’s origin in 2006, they’ve expanded their reach to local eateries. A feature implemented in RetailMeNot is “cash back”. When a customer makes a purchase using a RetailMeNot coupon, money goes back into their PayPal or Venmo account. This cash can amount from 10% to 1% of online orders and not all stores offer it.

Person on Ebay with card in hand, photo stating "UP TO 70% OFF". Couponing tactic.

Groupon

Groupon is an online service that allows consumers to buy and book appointments from stores. It works with branded stores, but primarily aims to promote local businesses. This way, customers can shop locally and save money. Customers save by buying through Groupon. The website is promoted with deals unseen on stores main websites. In addition, coupon codes can be used in online checkouts to save money.

Honey

Honey is an online couponing service that helps users save through a browser extension. This extension can be downloaded on Google Chrome, Firefox, Safari, Opera, and Microsoft Edge. When applied, the extension automatically searches for the biggest savings to be added to a customer’s cart. Similar to RetailMeNot, Honey also has a cash back system through PayPal. When certain stores use PayPal Honey, PayPal Rewards will activate and ensure customers can save money and get rewards at the same time.

Saving through different card services is a unique way to coupon. Something as simple and efficient as online couponing helps users to save money in a far more easy way.

For more informative articles, visit the Ferry Godmother Business website.

Resume.

Best Resume Tips to Use in 2025

A resume represents an individual’s work history and accomplishments and reflects their work ethic. However, job hunting is focused on time and efficiency, disregarding older resume tips and practices. Creating a resume has been challenging as the goal is to make a great impression through text.

What are some current resume tips to follow? Continue reading to learn more.

Represent the Present

Resumes will be read by hiring managers or scanned through automated machines, focusing on relevant job history and recent accomplishments. Resumes should highlight recent and relevant work experience that represents the individual’s career. For instance, a student should highlight their academic accomplishments such as GPA or degrees completed. Whereas a five-year career should list job positions and titles to display what one has achieved.

Updating a resume can depend on an individual’s career path, but following a time limit can be motivating. National Public Radio (NPR), a non-profit media organization, interviewed Cynthia Pong from Embrace Change, a career and leadership service that supports updating resumes. She told NPR that resumes should be updated every six months. She adds that updated resumes are ready to be shared and easier to document milestones. A six-month plan can give individuals the boost needed to reach a career goal and can show an individual’s potential. Recent accomplishments, projects, or academic degrees should summarize the present with a brief overview of what an individual is capable of.

Learning Applicant Tracking Systems (ATS)

Online applications and digital resumes read by automated machines have become increasingly common, so a resume should be automated-friendly. Indeed, an online employment website defines this process as the “applicant tracking system (ATS) which scans and extracts information.” ATS scans for keywords, job history, and formatting which filters out candidates unfit by a company’s standards.

Digital resumes often have to cater to the ATS system, so applicants should consider creating ATS-pro resumes. Forbes, a business magazine, suggests creating resumes with “keyword optimization that mirrors the job posting language and traditional formats.” ATS detects resumes with similar language and experience that aligns with the company because that is a favorable and convenient connection. Likewise, formatting should be minimal with standard headers and sections because photographs or large tables could disrupt the ATS. Even the smallest details make the most difference.

What Else to Avoid

First impressions matter from a resume since it can be the only chance to sell one’s experience. Besides improper formatting, other details like fonts or language can sabotage an applicant’s hiring chances. Below are resume mistakes to avoid, according to CNBC and Monster:

  • Spelling & grammar errors
  • Passive language
  • Too long & use of the first person (I, me, my, myself)
  • Visually distracting
  • No action verbs
  • Bad summaries

Resume the Job Hunt

ATS has changed how resumes are written and formatted, making the job market even more competitive. New practices and formatting have changed how well a resume is filtered, seen, and aligned with a company’s culture. However, representing current achievements, clear summaries of past positions, and strong details can be effective in the long run.

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A woman showing off a peach colored sweater, presumably having affiliate links.

The Importance of Affiliate Links

Spreading a product or service without proper marketing makes it hard for people to know about it. Through the use of affiliate links and allowing outside marketing, they help to make a business flourish.

Keep reading to learn about the importance of affiliate links.

What It Is

An affiliate link is a special URL given to content creators or publishing websites to earn commission while promoting a product or service. An affiliate link consists of an initial link to the product or service along with an affiliate’s username or ID. When people visit this link, they are given certain incentives for a limited time period. This is affiliate marketing. In exchange for these endorsements, companies gain exposure and potential sales.

Content creator live streaming a makeup palette presumably having affiliate links.

How to Get One

Affiliate links can be given to or made by creators or publishers. Websites such as Amazon have an easy to apple affiliate program. People can get these links by first using an affiliate software. An affiliate software is a tool used to start and track affiliate goals. Through the software, users can search for companies geared toward them. Next, adding organizations and their links. The URL will trace back to the creator and give them their commission earned. Finally, by outlining an incentive or limited time offer. These affiliates can then share their URLs amongst their platforms in both their benefit and the company’s.

Benefits of the Link

As affiliate links help to earn companies revenue while spreading news about a product, there’s no losing when it comes to one. Affiliates can promote a product and guide people back to the source, creating a steady stream of traffic. This will reach new audiences and encourage more people to become affiliates. The content to advertise these products do not have to be curated by the company either, encouraging unique marketing.

Affiliate links show their use on both sides. They help companies but they also help content creators who benefit from their content. These links create a new type of marketing and prove their efficiency.

For more informative articles, visit the Ferry Godmother Business website.

Crowd of people at a music festival with streamers and lights.

The Comeback of Music Festivals

Music festivals allow people to discover new artists and enjoy their performances. It helps to bring a sense of community amongst people who have a shared interest. When music festivals halted, it put a stop to the blend of people. But their return is even bigger than ever, encouraging more people to go and experience it while they can.

Keep reading to learn about the comeback of music festivals.

Coachella

Coachella is the biggest music festival in the US. Garnering about 125,000 people each weekend, it brings in a revenue of roughly $100M. Coachella is known for amazing headlining artists, such as Beyoncé in 2018 and Ariana Grande in 2019. But when COVID-19 hit, the festivities had to be brought to an end. In 2020 and 2021, Coachella was canceled because of the health risks it would raise. However, since the end of the COVID-19 pandemic, Coachella had another one of their iconic festivals, and aims to continue in 2024.

Governors Ball

Originated in New York, the Governors Ball is a three-day long music festival. The festival got its name for its location on Governor’s Island, and are now held in the places: Randall’s Island, Citi Field, and Flushing Meadows Corona Park. In 2020, the Governors Ball was cancelled due to the outbreak of COVID-19. The festival typically brought in about 100K people, which was against COVID regulations at the time. Acts such as Miley Cyrus, H.E.R, and Tame Impala were due to headline the event. In 2021 the Governors Ball came back spectacularly, and went on to have headliner Billie Eilish and host future acts such as Kendrick Lamar, PinkPantheress, and their first K-pop group Aespa. The festival for 2024 has already been confirmed with the Killers, Post Malone, and SZA all confirmed as headliners.

Head in the Clouds

Head in the Clouds is an annual music festival primarily featuring and promoting Asian artists. Since its opening in 2018, Head in the Clouds managed to bring in over 10,000 attendees. In 2020, COVID-19 prevented the music festival from happening. As they do promote Asian artists, Head in the Clouds held a charitable online event to combat anti-Asian sentiment. In the years that followed, they’ve managed to hold concerts again, even gathering a record number of 30,000 attendees in 2023.

Music impacts listeners’ lives, but also artists. When the pandemic hit, they couldn’t go on tours or meet up with their fans. But since the pandemic, these artists have gained a new group of fans, allowing for even larger festivals than ever before.

For more informative articles, visit the Ferry Godmother Business website.