Websites can be a great first impression for visitors, but what makes one stay? Businesses of all sizes should consider a welcoming first impression, like a homepage or featured content on a homepage. That first interaction can either attract or repel new consumers. Following certain guidelines can help well-designed business websites keep people engaged for longer and rank higher in search engines.
The following is a list of website tips to consider.
1. Polished Layout
A home page is typically an overview of a website where its services or products are prominently presented. Paywalls, restricting access to a website’s content, or overuse of ads can cause a visitor to question the website’s legitimacy.
Advertisements that awkwardly break up a website page can inconvenience visitors and cause them to leave. Consider Spotify, the music streaming service, as an example.
Spotify’s homepage is modeled after its branding and lets visitors know where to download the app or sign up for their services. Additionally, their homepage also acts as a convenient directory to other questions, menus, and pages.
2. Convenient Drop Down Menus & Pages
If a visitor cannot find a specific service or product on the home page, then a drop-down menu can help. For example, Spotify has a menu bar that covers important features of its music streaming service, such as a “download” and an account “sign-up” page.
Chegg Internships also provides additional services related to its “Career Advice” tab. For instance, “Career Profiles,” “COVID Support,” and “Getting The Job” can be found under the “Career Advice” tab. A drop-down menu should keep all topics or services in a convenient place.
3. Product Previews
Many businesses showcase product previews so new visitors can read other customers’ thoughts about the product or service. Clothing and fashion-based companies often dedicate pages to clothing, presenting them from multiple angles. Additionally, a zoom-in feature can enhance the image for a better-detailed picture.
4. Outlets Promoting the Website
Promoting one’s website can be a great way to gain traffic and new customers. Social media bios can be a strategic start because these platforms have the potential to attract many consumers. If a consumer is willing to visit their social media profile, they may be additionally drawn to the website.
Another outlet worth considering is a Google Knowledge Graph, where brief information about a searched term is given. The Google Knowledge graph also directs interested consumers to the company’s website.
5. Search Bar
A search bar can be a helpful tool for new visitors to locate specific content. It can keep consumers engaged by recommending other pages, trending content, or recent search results.
Ultimately, it can act as a final resort for new visitors to utilize to find the content or product they wanted.
In Conclusion
Websites can be a powerful tool to introduce new visitors to one’s company, products, and brand. Maintaining a prolonged website visit can be difficult, but focusing on the first impression can lead to success.
Features such as a polished homepage or product previews can establish legitimacy and professionalism and help maintain longer visits. Finally, business websites can achieve brand recognition and growth from a welcoming and helpful website.
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