Art is a creative form of expression linked to several mediums ranging from paintings to flipbooks. It is a flexible form of creation that can frequently be underutilized in business. Art can enhance any cornerstone of a business, such as commercials or product manuals.
Continue reading for more about the overlooked uses of art in business.
Ads
Commercials and advertisements can reach different generational audiences depending on the brand. For example, Red Bull, the energy drink company, has released animated commercials spanning more than 30 years. Although the commercials vastly differ from the company’s sports-centered identity, the animations set it apart from its competitors. The “wings” punchline, simple characters, and empty space create a memorable identity for Red Bull. In addition, art in commercials can help introduce a brand to audiences and immediately convey its identity. Ultimately, art can provide an identity or aesthetic for a business.
Packaging
Although mixing art with business packaging is obvious, features can be overlooked which makes a noticeable difference. Small features such as a typeface or colors can help sell a brand or franchise like Coca-Cola.
Often, the biggest soda brands are bonded to a specific color. The Coca-Cola Company is synonymous with the color red and its red bottle caps on glass bottles. On the other hand, the Pepsi company chose blue to stand out from Coca-Cola. The colors, red and blue, were chosen to “show support for the United States during World War II,” according to ZenBusiness, a business advice website. A product’s packaging can help distinguish its identity, presence, and legacy to any interested customer.
Visual Manuals
Art has the ability to influence the aesthetics and instructions of a manual, whether written or visual, which can be beneficial. Too often, manuals can be packed with blocks of text or contain bland and bare visuals. LEGO, however, flips the script by using their brand to illustrate their instruction manuals. Most of their products come with a visual-only manual guide that has become a staple of the LEGO building process. The company has a dedicated index in their website for their manuals. Likewise, even art can enhance manuals to be engaging and even novelties.
Conclusion
Ultimately, art can reach overlooked mediums within a business and create brand staples. Often commercials and ads can seem indistinguishable, but introducing art can make a tremendous difference. Additionally, packaging can benefit from art as even the most minor details, such as typefaces or colors, can make a product exceptional. Lastly, engaging artwork can transform manuals from simple guides to a product’s backbone. Art in any medium, no matter how small or overlooked, has the power to transform a business.
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