There are many types of keywords for business growth. Having a business website rank high on searches is important as the top results on a search engine are clicked on the most. In the context of search engine optimization (SEO), keywords play a key role in helping search engines understand the relevance and subject matter of a web page. Using the correct keywords can help boost the ranking on the search pages.
Search engines function on an algorithm; if the business website doesn’t cater to it, it likely won’t rank very high. Keep reading for three ways to help raise a business’ on-page SEO.
1. Types of Keywords
When deciding which keywords to incorporate into the content of an article or web design, prioritize things that relate directly to the business brand. The specific audience needs to go in with the proper expectation of the product. Don’t label “delivery services” as “cat food” because “cat food” is a less competitive keyword than “delivery service.” Doing so can impact the website’s algorithm and potentially drive traffic away from a business.
There are different types of keywords that are based on the intent of the user. Informational keywords seek information or answers to questions, and transactional keywords indicate the user is ready to make a purchase. One option might perform better for an informational agenda than a commercial one. It is important to plan the content with the intent in mind.
2. Conduct Research
In the early stages of developing an online presence, it’s essential to research which keywords would work best for the company. An important part of SEO is the research aspect. Different words or phrases can rank higher than others.
Various online tools, such as Semrush and Google Ads, have keyword research tools to help determine the most practical keywords to use. They can also label the types of keywords based on common intent (informational, commercial, navigational, or transactional). Semrush analyzes how difficult the competition for that keyword is while still garnering a lot of searches.
3. Incorporate Keywords Naturally
Incorporating the different types of keywords is something that requires no overuse of a word within the article’s content. Finding a balance with how often the keyword is used is crucial.
The suggested criteria for keyword use is each phrase used only once per 200 words. Otherwise, there is a risk of a lower rating in the contents readability score.
Other practices which can negatively impact the ranking are hiding the words on the page and using them in unrelated content. “Hiding a word” or “keyword stuffing” is when the keywords are positioned outside the visible area of the webpage using CSS styles.
Conclusion
There are various aspects of SEO beyond the ones mentioned, but knowing the user’s intent and naturally incorporating keywords can beg for a higher ranking process. Businesses grow if effort and research are done.
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