Businesses can often thrive from a social media presence building their local and online recognition. Rising trends such as online shopping have proved to be effective as a crucial marketing strategy. Whether it be social media or an online shop, online access has made it more convenient to buy from smaller businesses. Therefore, keeping up with the top online business trends could be essential to growing a company.
Continue reading to learn more about online marketing strategies to grow a business.
Online Shops
Online shops can be a practical marketing strategy for smaller businesses for their products and brand. Smaller businesses or single business owners, such as artists, can turn to online shops to turn a profit with minimal costs. In addition, online shopping has been made more accessible due to sites like Etsy or Instagram’s shop feature. This makes it convenient for owners to reach a wide customer base and ship products without worrying about a business location.
Moreover, Instagram can be excellent for marketing as videos or photos can show a product in action. Additionally, a post can have a built-in icon or banner directing anyone to a business’s Instagram shop.
Lastly, Shopify, a commerce website, suggests that bigger businesses can contact influencers in specific industries to promote their products and brand. As a result, social media and personal online shops have made online shopping more convenient for smaller business owners and creators.
Mobile Optimization
Another key strategy to keep a company’s presence alive is an easy-to-use mobile or desktop website or app. With e-commerce (online shopping), an accompanying website or app may be needed to provide additional benefits or services. For example, consumers can be directed to pre-orders, personal online carts, and a wide range of products.
Notably, HubSpot, a business data-gathering website, stated that “mobile devices generate half of all website traffic globally.” Likewise, a well-made website can also lead to higher search engine results and maintain an active customer base.
Keeping an online presence can be boosted through exceptional mobile user interactions on websites or apps. Businesses should also consider providing exclusive offers to invite new customers to become loyal customers.
Exclusive Offers
Although not new, limited or exclusive online offers such as Cyber Monday can increase revenue and longevity for a business. Aiming for peak consumer activity surrounding a holiday or social event can lead to exponential growth. For instance, Forbes, the business culture website, recommends businesses generate buzz for urgent post-holiday sales.
Similarly, Steam, the digital PC game distributor, has summer and winter sales when people are likely to spend more time at home. This allows businesses to “sweeten deals” for new and existing customers while persuading customers to make purchases. Ultimately, convenience can be what boosts companies to new heights.
Conclusion
Overall, marketing has been made convenient, especially for smaller business owners who can reach their personal goals. Moreover, social media and mobile experiences are the norm now, so approaching serviceable online experiences would make sense. Businesses should invest in convenient online experiences as marketing strategies to confidently grow and build a larger customer base.
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