A business can be instantly recognized through its packaging and branding. Smaller businesses can benefit from creating unique product packages so they can stand out amongst the competition. Even everyday products can be recognized by their brand, such as PEZ and Funko.
Keep reading to learn about the importance of packaging and branding.
Branding is Identity
Appealing packaging allows a company to have a distinct identity apart from competitors. Chegg, an education service website that rents textbooks, uses packaging to be quickly identified. Their brand color is orange, so their shipping boxes are created to match.
Amazon is an online marketplace with shipping boxes that often contain the Amazon smiling logo on the box. Having a brand can build an identity for a company and reinforce it. Additionally, packaging can allow people to quickly identify products no matter where they are sold or kept.
Market from Anywhere
Branded products can be sold anywhere from grocery stores to gas stations to malls. Branded packaging can be an effective marketing strategy as well. For instance, PEZ dispensers use the same dispenser design yet constantly use characters from pop culture such as Star Wars or Marvel.
When displayed, products can also remind others about the company and branding. Bright colors or a creative package design can make people remember products like PEZ candy or Funko Pop Figures. Funko Pop Figures also collaborate with other licensed brands and franchises to expand their own brand of collectable characters.
Product packaging helps turn potential consumers into loyal customers especially when packaging stands out in a sea of similar products. Special promotions can also lead customers to learning more about a company.
Product Promos
Besides marketing material, products can include other promotions for customers to consider and explore. For example, Funko Pop Vinyl figures contain barcodes encouraging collectors to add their figures to the Funko app. This also allows collectors and new customers to keep track of their collections.
Other methods can include coupons, social media handles, or QR codes for a company’s website. Special promotions allow customers to be aware of the company and product while providing options for previewing other products. It also increases the potential for boosted sales.
The Importance
Packaging and branding are essential for any business to be recognized. Product branding can benefit businesses through instant recognition, marketing, brand identity, and consumer appeal. Ultimately, unique company packaging and branding can help businesses be part of the consumer consciousness .
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