Sometimes outright advertisements aren’t enough to get people to buy a product. Subtle marketing through product placement can encourage people to buy an item for any reason.
Keep reading to learn about the effectiveness of product placement.
What It Is
Product placement is an advertisement tactic of goods and services to a wide audience. This way, the audience will be encouraged to buy whatever may cater to their wants or needs. In the 2023 Barbie movie, it was shown for the 2024 Chevrolet Blazer EU SS. They demonstrated the durability, speed, and safety of the car.
In order for brands to score a spot in a production, they most likely have to pay for it. Successful product placements ends up with a brand being tied to a productions name, such as the 1992 movie Wayne’s World, where Pizza Hut, Doritos, and many other brands were advertised.
Where It’s Shown
Product placement appears most commonly in TV shows, movies, music videos, and recently on social media. It can be outright said, but also shown through actions. Social media placement includes repeatedly named or shown products or brands. These social media influencers get paid to showcase a product, but also have to clarify if it is an advertisement.
How It’s Effective
When viewers see product placement, some could get curious about it and research the item. After researching, this could incline them to purchase the item. If not researching, people could start to recognize the brand and associate it in a positive light due to its affiliates. Brands may also consistently market in movies that cater to specific audiences to gain buyers of that demographic.
Through using product placement, companies gain an influx of buyers, and buyers will associate that company in a positive image. Some people may be more inclined to buy a product because of that image.
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