Instagram is an easy-to-use tool to help any small business grow. This social application has features designed to help reach many people. It is an opportune tool for building a larger business, but finding a starting point can be tricky.
What Instagram features can help a small business grow? Continue reading to learn more.
#The Perfect Hashtags
Including relevant hashtags in any post or reel is highly recommended to gain traction. Instagram’s Explore page recommends posts based on the user’s interaction with a hashtag or page.
Therefore, it can be crucial to research hashtags relative to a post. However, the amount of hashtags to include can be unclear. According to SproutSocial, a media management service, the use depends on frequent posting, captions, and comments.
For instance, they recommend “3-5 hashtags, but up to 30 is acceptable within a post’s first comment.” If a post is highly “liked,” it may also be featured on the hashtag’s top posts page.
This can result in further exposure and legitimacy in a niche field. Additionally, business branding through posts and profiles can encourage new consumers to visit one’s Instagram profile.
Profile Branding
First impressions matter, and a business profile bio can give further insight into a business’s services. Frequently featured posts can encourage new customers to visit one’s business profile and bio detailing a business’s services.
Later, a social media management service, claims “a bio is informative, and gives potential followers a well-rounded idea of what services they can expect.” An effective bio can include a “call-to-action, contact information, story highlights, and a personal link,” as recommended by Later.
Notably, a link can be a useful route to one’s business website and encourage further interest in new customers. In addition, potential customers can learn where the business is located and directly place an order, if possible.
Furthermore, services like Linktree, a link grouping website, can also direct clients to other relevant outlets and platforms run by a business. Lastly, the “highlights” feature can give quick summaries of what a business has accomplished in the past.
As the name suggests, it highlights key moments shared through the “stories” feature, but selected stories can remain in one’s bio. Likewise, the feature can be used for contact information, progression of projects, testimonials, and more. The profile and bio can be a favorable first impression depending on the professionalism and quality of the profile.
Reels
Finally, Reels is a short video format that can also be another opportune way of posting. Instagram states that Reels are “15-second (to 90 seconds) multi-clip videos with audio, effects, and new creative tools.”
Smaller businesses can use this feature to showcase a major project through a time-lapse or a day in the business’s life. Interested clients can also understand what kind of business is presented and what it has accomplished. It can give the company an identity and provide free marketing as well.
#Conclusion
Instagram can be the platform to build a customer base and grow a trustworthy reputation and brand. Smaller businesses can also create an inviting profile and bio that summarizes what their services can provide.
Moreover, features like Reels or hashtags can highlight a business’s best moments and services. Ultimately, the social platform can transition customers from new to frequent and build a trusted brand.
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