A Social Media presence can affect any user on the platform. Social Media impacts marketing campaigns, current and potential careers, self-esteem, and more. As much as social media helps, it also has downsides.
Keep reading for insights on the toll social media can have.
Photo Manipulation in Youth
Wanting to have a more “Instagrammable face” has increased plastic surgery rates, particularly in a younger age range. Many teenagers struggle with low self-esteem because they find validation through how many “likes” their Instagram gets. Once again, a social media presence can significantly impact and have downsides.
An ample reason behind this transition to a more “Instagrammable face” is the increase in utilizing photo editing apps and photo manipulation tactics. Businesses have been using manipulation strategies since the earliest printed newspaper and magazine, but social media has made them more accessible and more prevalent.
The accessibility of the Internet has led to a rise in youth eating disorders and other mental illnesses. Using models of all different body types is a great way to avoid negative connotations with a business’s brand and helps fight expectations formed by the media.
Social Media Presence: Industry
There are also specific downsides to a social media presence when working in any kind of industry. The business’s brand and activities are exposed to public scrutiny. Negative comments or complaints can quickly spread and harm the business’s reputation. One suggestion is to respond to such feedback effectively while maintaining a positive image because inappropriate posts can have long-lasting consequences.
Businesses with a social media presence often share information about products, services, and internal operations. This makes the business susceptible to security risks, data breaches, and hacking. Don’t post or share confidential details. The implications for the company are pragmatic and can hinder competitiveness, intellectual property, and customer trust.
Cancellations
A social media presence can affect someone’s career or future opportunities, especially when one does not clean out older social media posts, photos, or other past behavior that could be considered unseemly.
Many celebrities have been “canceled” due to insensitive behavior and harmful posts. Past actions on social media happen to celebrities, influencers, and regular everyday people.
Uploading can be just as detrimental to one’s mental health as cancellation, and it can often cause burnout. Maintaining a social media presence and persona requires consistently creating and uploading content. These heavy requirements, such as replying to over twenty posts and creating new original content, also increase the likelihood of posting something offensive.
Another important thing businesses need to consider is the person representing them in public. A problematic spokesperson can cause issues for the company directly. Who represents the business brand is imperative.
Conclusion
Having a social media presence creates an opinion. It can be detrimental to mental health but alternatively can create jobs and careers. Have a well-thought-out social media strategy considering potential downsides, whether for personal use or business.
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