Personal branding is a distinct and unique process that correlates to an individual’s industry and persona. It allows a person to represent ideals and communicate values and goals they represent to a listening audience. This process can also open new opportunities to build a credible reputation and increase their influence.
What is the importance of developing personal branding? Continue reading to learn more.
Defining Personal Branding
Personal branding revolves around a perceived public and influential persona that provides credible insight into an industry while representing select values. The Harvard Business Review, a general management magazine, defines personal branding as “visibility and the values that individuals outwardly represent.” An intentional identity process helps control one’s perceived identity instead of others, creating a contradicting identity.
For instance, notable individuals like Bill Nye, famous scientist, build organizations, programs, and communities to convey their achievements and influence. Webflow, a website software service, lists Bill Nye’s personal branding as “increasing awareness and appreciation of science, reason, and objective thinking. “ His actions, such as programs and public appearances, reflect what he publicly represents. Bill Nye informs the world about science and constantly practices personal branding, but how is it practiced?
Practicing Personal Branding Online
An online search can inform clients and customers about a notable individual, so that a positive online presence can be beneficial. Top search results can prioritize online business or social profiles, which should be optimized into a professional overview of one’s personal branding. Forbes, a business magazine, advises that social profiles should “show professionalism, services provided, and sell why people should do business with that individual.” A reputable social presence can be the first step to building personal branding that informs others about professionalism and informative individuals. Besides the benefit of cultivating a welcoming presence, personal branding can attract opportunities to spread one’s business and story.
Attracting Opportunities
Personal branding can propel individuals to be the face of an industry and be a sought-after business network connection. For example, TED Talks, a media organization devoted to speaking conferences, invites speakers who will inform, inspire, surprise, and delight.” Some notable individuals are sought for advice and ideas relating to their personal experiences and careers. In addition, one’s name and company are given recognition, which can build trust and legitimacy for interested customers and clients. Lastly, attracting similar opportunities defines the brand an individual builds and can determine how influential one can be.
Conclusion
Personal branding can be an opportunity to push a personal and professional narrative that attracts others to an individual. An online presence can be a worthwhile investment to define one’s perceived persona and present oneself as a legitimate network connection. Ultimately, personal branding can be a beneficial and crucial investment in one’s public image.
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