Social media is a huge factor in many business ongoings nowadays. We’re seeing songs created for the purpose of going viral on TikTok. There’s fitness, beauty, and travel influencers rising up on Instagram. Making an effort to grow your online presence helps your business reach new heights, and kickstarts dream careers.
Here are three strategies to boost your social media.
1. Familiarize Yourself With the Platforms
Each social media platform serves a different function so it’s important to familiarize yourself with them. All of the platforms can grow your presence, but certain ones are more effective than others. This depends on your company’s goals.
For advertising, Instagram and TikTok are great ways to reach potential customers through marketing. LinkedIn is good for connecting with other professionals. These are just a few of the social media platforms out there. It’s recommended you research what platforms are out there so you can prepare a strategy.
Without a large team, it can be difficult to maintain multiple platforms at once. Therefore, it’s best to pick a few to prioritize so you can have the largest presence possible.
2. Know Your Target Audience
Next step to growing your online presence is your target audience. If you know what you want to be known for then there will be no trouble in finding a target audience. Aspiring actors should target film buffs and theatre kids. Fitness influencers should target those interested in, trying to get into, or are enthusiastic about fitness.
Your target audience matters because if you don’t know who they are then your page will seem confusing and more like someone’s personal account than an account to take seriously. But once you have your target audience down, spend time getting to know them and their needs.
This allows you to cater your content around your desired audience and reach the correct people.
3. Post Consistently
It’s time to focus on posting. Consistent posting keeps your audience engaged and aware of your account/business.
To grow your online presence you need to:
- post consistently
- stay on brand
- be authentic (people can smell inauthenticity quicker than they can dislike your post)
- be human not robotic
- produce valuable, high-quality content
Don’t be afraid to embrace current trends, but make sure these trends are still popular so you don’t seem out of touch and outdated. Researching what’s popular at the moment can give you a good sense of what type of content to create.
Also, be sure to engage your audience so they can feel connected to you and keep coming back. To do this be conscious of your audience and focus on follower satisfaction over than promotional content. If you seek relationships and not followers then your audience will feel like they’re following a friend and not a corporate robot.
Conclusion
A social media presence is crucial part of many careers. Cultivating one takes plenty of time, hard work, and energy to go from a smaller page to a large platform. But don’t stress yourself out too much. With hard work you can grow your follower count and build a strong presence.
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